customer
julia expósito & tim dindjer
TIME FRAME
january 2024 - present
services
branding, brand design, art direction, art direction, visual strategy, web design, web design
📌 el proyecto
Spanish Art is born of the desire to connect Galician and Spanish art with English audiencesthrough an online platform that will function as a digital gallery and store. Tim and Julia, its promoters, are two entrepreneurs with the soul of patrons who have a clear purpose: to create a cultural bridge between Galicia and England, giving visibility to both emerging artists and established names.
From ArroutedWe got involved in the project from the beginning, collaborating between Lucas and myself in the whole creative and strategic process, and adding to Roberto Puente as web designer for the development of the digital platform. The brand required a very careful, elegant and minimalist visual identity, aligned with the type of art to be presented on the web.
🚀 retos
The biggest challenge was to work on an identity that would not overshadow the artistic content, but would act as a neutral, sober and functional framework.. Aesthetic minimalism had to coexist with a symbolic charge that reinforced the concept of artistic community and patronage.
Thanks to the joint and fluid work with customers, we were able to define a clear strategy and solid visual direction. The teamwork with Lucas and Robert was fundamental in shaping the final result.
🎯 resultados
The result is a sober, subtle and elegant visual identity that puts the focus on the works and the artists. I was in charge of developing the brandbook that gathers all the elements of the brand, from the logotype and typographic use up to the construction of the visual universe, tone and applications..
The website, designed by Robert with an interface in which I was able to offer my vision, offers a clean, intuitive and artwork-centric experience. The site as a whole reflects exactly what Spanish Art search: create a space that breathes calm, beauty and cultural connection.