customer
design challenge
TIME FRAME
May 2025 - July 2025
services
Brand Design, Packaging, Visual Identity, Illustration and Storytelling
📌 el proyecto
Amaltea was born as a fictitious project between friends, thought as a creative exercise to continue exploring, enjoying design without pressure and connecting with our most creative part. The challenge: to bring to life a brand that blends esotericism, specialty coffee and culture in a single space. A sort of modern temple where the sensorial, the symbolic and the aesthetic coexist.
This project has been a space to play, investigate and soak up visual and historical references ranging from Klimt to tarot, drag shows and candle rituals.
🚀 retos
The biggest challenge was balancing the spiritual and esoteric with a modern and accessible imagewithout falling into clichés or old-fashioned aesthetics. It was also a challenge to give visual cohesion to a space with so many elements: cafeteria, store, cocktail bar, performances, rituals...
To achieve this, I worked from a very clear conceptual base: Amalthea as a mythological figure and symbol of abundance. The whole branding orbits around that idea. From there, the visual language was built combining art nouveau references, Victorian fairs, antique posters and chromatic palettes linked to the magic stones that define each blend.
🎯 resultados
The result is a rich, enveloping brand with character, which functions as its own universe. The entire sistoral and graphic system revolves around the user's sensory and emotional experience.From choosing your blend according to your energy, to attending a tarot show with sparkling cocktails.
This project allowed me to explore a much freer, poetic and emotional brand narrative, placing the symbolic, the identity and the artistic at the center.